How to deliver a really good KAM Training

This is the third and last post of our series on the KAM Training and the development of KAM Skills. The first post is exploring the global KAM Skills Development approach. he second post explores the concept of the KAM Training Path. This third post is about the execution of the KAM Training. Here is a very quick reminder of a few of the key


In a first post dedicated to KAM Training, we have explored how to set a solid framework for a KAM Training and covered the following topics Training needs and goals depend on the maturity of KAM in your company A KAM training without a flexible KAM Methodology is a tower built on sand KAM training should be delivered to a broad audience The training content must be fully customised


When starting a new KAM/GAM Programme or revamping an existing one, Training is a topic that immediately draws attention as it is a key instrument to allow an organisation to execute on its KAM Strategy. This post is the first of a series of two dedicated to how to set-up an adequate KAM training approach supporting the initial kick-off and the further development of a KAM initiative. In this first