Hallelujah! Eventually it happened, a blog post on social media being BS (well BS is a politically correct form of another not so correct expression meaning “false and banal statement”) The HubSpot Blog is a really good source of intelligent content on marketing. In his last post, Mike Volpe, in 7 short statements puts social media back where it belongs: a tool which does not change the need of getting the fundamentals of business and of marketing right.
This post is the first one of a new category on this blog “Against the Stream”. In Business in general and especially in Marketing, there is a lot of (over-)hype. The Against the Stream posts are a modest contribution to invite others to behave as free minds and question pre-formatted statements and opinions. I pretend to be a B2Bmarketer, and a business consultant who helps companies build their Go To Market strategy and system. Many marketers tell me I should be