Posts Tagged ‘Management’

01
Nov
GAM Reloaded #5 : Client Segmentation, a prerequisite to GAM

This is the fifth post of our GAM Reloaded™, series Post 1: Introducing GAM Reloaded Post 2: Typology of International Clients Post 3: Strategic options on International Accounts Post 4: Building support for the programme In this fifth post, we explore why building a Client Segmentation – and doing it in a collaborative manner – paves the ways to a better management of all clients. Important reminder, in this blog series

09
Sep
GAM Reloaded #3: Strategic options for International Accounts

This is the third post of our GAM Reloaded™, series. Our first post was about Introducing GAM Reloaded, the second one was on the Typology of International Clients. Keeping this in mind, let's look at the Key/Global Account Management strategic options available to executives who want to accelerate growth. A variety of potential strategic goals for KAM/GAM Starting a programme for International or Global Accounts must

09
Feb

Yesterday, I wrote two posts on the concept of business ecosystem. The content was – on purpose – a bit conceptual. I already announced that the next post would focus on  showing how these concepts apply to marketing and sales, implying a more "tactical" an operational  type of content. Well, I will write this post but somebody did it already for me, at least partially. This morning, on Social Media Today, one of my favorite blog on social media ( although

29
Oct

A good white paper on modern branding

Minter Dial and Eric Mellet from The Myndset Company have recently published a very interesting white paper on how modern brand management can only be taken as a global way of managing the company. Although the thinking behind the modern concept of global branding has been known by (good) specialists for a while, Minter and Eric make it come to life very nicely in the current social and economic context. The key ideas can be summarized as follows; • The

05
Sep

If you believe that mastering Digital marketing and Web 2.0 are the hottest key success factors for the best performing corporations (those growing faster than competitors), you might have to reconsider. In a recent survey, Accenture polled 400 marketing executives from US, European, and Asian corporations with yearly revenue over $ 1 billion. The sample included companies with various business models; B2B, B2C, B2B2C. The survey provides lots of details and is worth reading in full depth (link provided at the end

05
Sep

Welcome to the Olivier Riviere Consulting Blog, a new blog on Marketing and Key Account Management! Is this about one more blog talking about how consumers are different, about going Digital, Web 2.0, with may be a pinch of Enterprise 2.0 and Change Management? Well not really. My intentions are quite different; • First, this blog will focus on B2B • Second, this blog will focus on the management of marketing and of global sales, not so much on the specifics of the utilization