Posts Tagged ‘social media’

02
Nov
Upcoming Webinar on Influence-focused strategies in B2B

The term “Influencers” has become pervasive but what does it really mean for a B2B company? Should B2B Marketing & Sales managers take the general talk on influencers for relevant and apply the same methods as in B2C? Or should they rather take a different approach? Should an Influence-focused strategy be purely digital and is it solely a Marketing activity or should it be both online and offline and

13
May
B2C and B2B share the need to engage Influencers

In the last two weeks, I have presented twice on the subject of influence as a key factor in B2B marketing and sales and in the acquisition of new customers. Concepts that work for entrepreneurs and sales directors The first session was a webinar with MARKEDU and the second one was an evening event organized in Munich by the Marketing Automation Agency Lead Lion and the BAW (Bayerische Akademie für Werbung). Both presentations were in German

02
Nov

Hallelujah! Eventually it happened, a blog post on social media being BS (well BS is a politically correct form of another not so correct expression meaning “false and banal statement”) The HubSpot Blog is a really good source of intelligent content on marketing. In his last post, Mike Volpe, in 7 short statements puts social media back where it belongs: a tool which does not change the need of getting the fundamentals of business and of marketing right.