Marketing skills are much more than specialist technical knowledge
With our experience of driving Marketing in small and large organization, we know that in order to have a skilled Marketing organization, a company needs much more than “specialist knowledge”. Developing business accumen, building a deep understanding of the Ecosystem and Influencers, thinking and acting across disciplines and teams are crucial for the impact and efficiency of Marketing. We help you develop this approach in a cost-effective and compellling way.
Pragmatic high-impact Workshops
Our training and coaching services help build the individual and collective skills of your Marketing Team. See below a description of our most common Marketing-oriented workshops. We can offer many more customized workshops as well as individualized coaching and mentoring.
- Building a strong Marketing System and measuring its impact
- The Marketing & Sales Dashboard and KPIs
- Ecosystem Analysis Workshop
- The multiple dimensions of Customer Segmentation
- Messaging and Positioning
- Elevator Pitch and Value Proposition
- Designing and implementing a “Listening to the Customer Initiative
- Tackling the Communication Challenges of the international Product Manager
- Managing a Virtual Team
Please CONTACT US for a discussion on your needs and how we can help you and your team.