Does your Marketing really compete?
Enough with Marketing driven by a combination of traditional rituals and fancy new techniques! Marketing must lead the engagement with the Business Ecosystem and contribute to implementing the Strategy, generating revenue and to building a loyal Customer base. We use over 20 years experience revamping and driving Strategic and Operational Marketing to help you dramatically improve the performance of your Marketing System and Team.
As preliminary steps to our marketing services we recommend the analysis of your business strategy, of your Business Ecosystem, and of your customer base.
A comprehensive and coherent Service Offering
Our range of Services for Strategic and Operational Marketing has its foundation in our holistic Marketing Methodology. We also rely on principle coming from Operational Excellence and Lean Management. The key building blocks of our offering are as follows:
- Audit of the Business Ecosystem, Strategy and Customer Base
- Audit of the Marketing Organisation and Processes
- Customer Segmentation
- Identification and enhancement of Core Processes
- Definition of Core Programs and Activities
- Design and implementation of a Dashboard and KPIs
- Development of synergies with other functions and of collaboration
- Design and implementation of Solution and Prescriptive Selling
- Support for the selection of Third-party Vendors (RFI/RFP process management)
Based on a clear methodology and simple tools, our service offering adapts to your company’s context. Our Marketing Servies are an excellent complement to our KAM Services. Once you have discovered what we could do for you, CONTACT US for an informal exchange on your B2B Marketing and Key/Global Account Management business needs.