Influencers

Key concept for modern Marketing & Sales

The fundamental concepts of Business Ecosystem and Influencers


The most successful companies, both in the B2B and B2C space, are those able to develop influence on their business ecosystem. This is valid for large and small companies, even for start-ups and boutiques.

The concept of business ecosystem, influencers, and advocacy are at the very core of our approach to marketing and communications. This is why we treat marketing and communication as a whole, not as two separate areas. These concepts also influence our advanced Account Management and Global Account Management methodology.

Key tools; business ecosystem maps, influencers profiling and mapping, advocacy campaign matrix [/slider]