KAM Reloaded

A methodology for the 21st century

A holistic methodology for KAM/GAM

Our modern KAM Reloaded methodology relies on the 3 pillars: organisation, operations, people and skills. As a foundation, it relies on the Strategy, the target segments (if relevant) and the Value Propositon. KAM/GAM is managed as a Program with the adequate infrastructure, processes and behaviour. The goal is to orchestrate the relationship building, opportunity management and delivery with the Key/Global Accounts. Measurement is driven by a dashboard that takes into account all the dimensions of a company’s life.

KAM Reloaded Methodology - Graphic