B2B Marketing

Usual challenges

Good Marketing does not come easy

From the startup to the global corporation, all companies face marketing challenges. Some of the most frequent challenges are as follows;

  • Developing a deep intelligence of the business ecosystem and of influence mechanisms
  • Achieving enough visibility in the market with limited resources
  • Consistently coordinating engagement with target audiences across multiple channels
  • Developing and maintaining a true dialogue with Customers, Prospects and Partners
  • Making the complete offering visible to all clients in order to enable up- and cross-selling
  • Creating and maintaining a clear differentiation against competitors
  • Driving thre shift from Product Selling to Solution Selling
  • Balancing techniques and resources between digital and classic tools and activities
  • Developing a more collaborative way to drive Marketing & Sales
  • Selecting the right agencies/vendors and working efficiently with them
  • Last but by far not least, measuring the true impact of Marketing with relevant KPIs
Challenges specific to Startup and Small Businesses»

Challenges specific to companies with international operations»

Get the help from Experts with a true holistic view

Improving your B2B Marketing requires an holistic and pragmatic approach not influenced by any fashion. It also requires a collaborative approach that breaks silos and connects the organisation with its business ecosystem. In addition, issues in other functionals areas that might be hinge factors must be removed. Our B2B Marketing Services delivered by very experience practitioners, all former Executives in Marketing and Sales, help you make your B2B Marketing more efficient.

  • (for startup founders): driving marketing and sales with no previous background in these areas
  • Defining and communicating a clear positionning with high impact messages and stories
  • Wondering how to find enough time and budget to drive marketing activities
  • Leveraging existing customers to acquire new ones
  • Developing the team skills portfolio

  • Finding the right balance between the global and local aspects
  • Sharing best practice across borders
  • Marketing to international (global) Customers
  • Managing and inspiring virtual multicultural teams