The quality and results of your Go to Market activities do not depend only of how well and with which level of integration your company is able to drive Marketing, Communication, Sales, and Account Management
The following areas do also play a role
- Sales: how good is your whole team at selling?(read more)
- Team dynamic; how well your teams are able to collaborate across functions, locations, and countries (read more)
- Client Service: what is the quality and consistency of delivery across your whole organization (read more)
- Operations Management: how well are your resources managed, and how efficient is your organization (read more)
In Start-ups, local or international SMBs, or large global company, the leadership team has to consider how the above mentioned areas influence the overall Go to Market activities.
Even when you charter a consultant or interim manager to focus on building or improving your Marketing & Communications, Sales, or Account Management, you will reach better results by hirinh a person or a team who will be able to detect challenges and opportunities related to other areas.